Radical Loyalty - Signage

Steel and perspex signage for the premises of Radical Loyalty, 2003. 130×100 ×1cm,10cm off the wall.

Radical Loyalty

2002 – ongoing

A piece of land is bought in the town of Järvankandi, Estonia. Five executives – from each of the primary business sectors of finance, retail, energy, telecommunications and marketing – are consulted on their personal view (not necessarily one shared with their employer) of how ‘loyalty’ might be expressed in a radical manner, sculpturally. These notions are translated into a design, to be executed by former craftsmen of Soviet statuary, and assembled to form a sculpture park, serving the town of Järvakandi.